The Penngood Signature team is experienced in bringing health education and behavioral change to hard-to-reach populations. We understand the needs of these populations that have historically been minimized or denied of quality health services.
Penngood Signature Consulting’s team experience includes:
Managing and supporting
over 35 health communications and social
formative research, evaluation and pre-testing for hundreds of concepts, messages, materials and processes
hundreds of print, A/V, and digital products for specific communities and populations, from consumers to providers, health professionals and health decision-makers and influencers
Identifying, engaging & recruiting
hundreds of partners across sectors and communities to extend the capacity to increase health outcomes
Implementing & disseminating
information across channels including packaging, distribution, media relations and buying, press conference and materials, community collaboration, toolkits, and website, digital and social media engagement
meaningful information to consumers by developing and tailoring products for dissemination by stakeholders
National Diabetes Education Program
Only 8 percent of Americans recognized diabetes as a serious disease in 1997.
Penngood Signature Consulting’s Garry Curtis worked with National Institutes on Health (NIH) and the Centers for Disease Control and Prevention (CDC) to create and lead the nation’s first federal program and national campaign focused on diabetes – the National Diabetes Education Program. For 15 years, Garry managed the design, messaging, materials, and partnerships to facilitate better diabetes control and prevention.
- Today, over 90% of Americans recognize that diabetes is a serious disease
- Significant increase in understanding and adoption of diabetes prevention
- The Program became the catalyst for collaboration and change in how the nation addresses the diabetes epidemic.
Act Against AIDS National Testing Campaign
HIV continues to disproportionately affect African Americans and Latinos, especially young Black and Latino men.
Penngood Signature Consulting’s Clyde Penn is working with the Centers for Disease Control and Prevention (CDC)’s Division of HIV Prevention to lead the development and implementation of CDC’s first comprehensive national campaign focused on HIV testing. His work includes research, strategy, materials development and dissemination, partnership engagement, media, event planning, and campaign monitoring.
- Consistent with the goals of President Obama’s National HIV/AIDS Strategy, the campaign will be evaluated on an increase in testing, especially in high-priority communities; as well as better linkage to care for people who test positive and a decrease in the incidence/prevalence of HIV.
- Substance Abuse
Check Yourself Initiative
Substance use, especially marijuana, disproportionately affects African Americans compared to other communities. In the past, there was no national program specifically targeting African American young adults for detecting and preventing marijuana use.
The Substance Abuse and Mental Health Services Administration (SAMHSA) engaged Penngood to develop, implement and evaluate a national pilot project to prevent substance abuse by students of Historically Black Colleges and Universities (HBCUs). Penngood collaborated with Aetna to create Check Yourself – a mobile assessment tool for substance abuse screening, intervention and recovery services. Penngood also assisted in capacity building and training plans for HBCU campus facilitators to best implement Check Yourself.
- 25 schools now participate in the pilot project, and 10 schools have incorporated the initiative into student health.
- Over 15,000 students have been screened with Check Yourself.
2010 Census National Television Campaign Initiative
The U.S. Census Bureau needed to educate hard-to-reach communities about the importance of filling out and returning the 2010 U.S. Census form.
Penngood worked with the U.S. Census Bureau to research, develop, implement, and evaluate a $38 million integrated television marketing and communications plan to educate and motivate target audiences to return their Census forms. Penngood secured $100 million in earned media, and worked with partners to tailor Census messages for use by spokespersons, branded content, in-show integration, PSAs, free media, PR opportunities, sponsorships, premium placements, vignettes, endorsements, and events.
- The 2010 Census had a 72% response rate, 7% higher than the Census Bureau target and the highest rate in history.
- Penngood shared honors with DraftFCB for MediaWeek’s Branded Content Campaign of the Year.
Medicare Part D
African American seniors with Medicare lagged far behind the general population in enrolling in a Medicare Part D prescription drug program.
Penngood worked with the Centers for Medicare and Medicaid Services (CMS) to develop and implement five comprehensive and integrated national education campaigns, including: Adopt-A-Senior, which engaged caregivers to assist seniors with enrollment; Senior Savings Challenge, which promoted senior enrollment in the Social Security Administration (SSA)’s Low-income Subsidy Program; and others that promoted the use of Medicaid prevention services by seniors.
- Open enrollment numbers increased to levels consistent with the general population, nearly 80%.
- African American seniors with Medicare were significantly more aware they could make changes to their coverage during the open enrollment period, and actually reviewed their coverage for changes.
- Of those that made changes, the majority were somewhat satisfied with the process, and significantly more were satisfied with their coverage.
- Financial Literacy
The Federal government sought to convert benefit recipients from paper checks to direct deposit/electronic transfers for better cost efficiency.
Penngood Signature’s Garry Curtis created a financial literacy curriculum for low income populations who did not have a bank account and had very low financial literacy. He worked with community-based organizations to conduct outreach in a train-the-trainer program, engaging homeless shelters, senior centers, veteran’s service centers and clubs, miner’s unions and organizations, and organizations serving people with mental and physical disabilities. Other tactics included direct mail enclosures with checks and a national PSA campaign.
- Over 3 million check recipients were reached in face-to-face sessions, and countless more were reached by partners.
- Key programs saw direct deposit enrollment leap forward, including SSI from 75% to over 90% enrollment, and veterans’ programs from about 80% to more than 95%.
- Other Work Sample Highlights
The Penngood Signature Team has a history of working to improve health outcomes.
- Preventing and Reducing Youth Drug Use – Above the Influence National Youth Anti-Drug Media Campaign, ONDCP
- Providing Civilian Career Opportunities for Women, Hispanics, People with Disabilities and Disabled Veterans – Advertising, Marketing, and Recruiting Support Services, U.S. Coast Guard
- Increasing Private Sector Support of HIV Prevention – Business Responds to AIDS Program Support, CDC
- Developing Strategies to Reduce HIV Incidence and Referral to Care and Treatment of Young African American and Latino Men – Community Engagement Sessions for MSM of Color, CDC
- Promoting Healthy Eating, Active Living , and Chronic Disease Self-Management Public Awareness Campaign – Live Well DC, DC Department of Health (DOH)
- Improving Environmental Health by Addressing Issues relating to Lead, Mold, Asbestos, Radon, Natural Disaster Recovery, Asthma and Indoor Pollutants – Healthy Homes, HUD
- Increasing Awareness and Testing among Audiences at highest Risk for HIV: African American, Latinos, Asian/Pacific Islander, and Native American – HIV Awareness Days Communications Support, CDC
- Increasing Knowledge of Conversion to EHR by Providers who serve and/or are located in Communities of Color – National Health IT Collaborative for the Underserved, Shire Inc./Office of Minority Health and the Office of the National Coordinator
- Developing a Mobile App to assist Persons in Recovery with Managing their Care – Partners for Recovery, SAMHSA
- Increasing Opportunities for African Americans to have a Career in the Four Programs of Service – U.S. Army Advertising Program, Universal McCann/DOD